articles

From time to time we come across articles that are relevant, helpful, timely, or all three. Here are just a few pieces that we've gleaned from the design and promotional products communities. We think they're worth a read, and might just help you define or refine your own goals.

Desktops Mean Business

By Erik Caplan

Many firms who advertise have something in common with those who work in real estate—they understand that prime areas are all about location. In many cases, the most valuable territory is often less than 10 square-feet—the desk or office cubicle. Cozy? Maybe not. The ideal spot for an ad message? Definitely.

To Be Continued … How Continuity Programs Keep ’Em Coming Back

By Karen Akers

Want to keep your best clients? Hold on to your top employees? Make your workplace safer? Of course you do. Here’s what continuity programs—using logoed products, of course—can do to help you achieve these goals.